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An Essential Resource For Horse Business Owners & Professional Equestrian Athletes
Equestrian Professsional.com is a private members only resource and support system for professional equestrians who want to build more profitable businesses and achieve highly successful equestrian careers. When you become a member of Equestrian Professional.com you'll join an online community of like minded horse professionals and gain immediate access to an extensive and ever-expanding array of tools, information and interactive support just for people in the horse business. We encourage you to explore our free resources to learn more about us.
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Free Resources for Professional Equestrians |
Horse Business Social Media Survey!
On March 15, 2010, We will be hosting “Smart Social Media Strategies for Hor . . . More
 Equestrian Professional's Weekly Horse Business News & Tips
Stay up to date on the latest horse industry news, get business and marketing tips that actually work for horse professionals Get our free newsletter delivered to your inbox weekly! Plus when you sign up you will automatically receive "The 10 Best Ways to Improve Your . . . More
 The 10 Best Ways To Make Your Horse Business More Profitable
No Sugar coating! Just solid business and marketing strategies for Equestrian Businesses that really work! A must read for all serious horse business owners i.e. Horse Trainers, Instructors, Professional Riders, Boarding Stable Operators and more. The 10 Best Ways tells you step by step what to do and why to do it - Plus you'll also receive our Equestrian Success Newsletter . . . More
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Upcoming Events! |
 Equestrian Professional's Next Seminar: Smart Social Media Strategies for Horse Professionals & Horse Business Owners
To say there is a lot of buzz about Social Media would be an understatement - Social Media is literally exploding. This month, Facebook hit 400 Million users and combined, Facebook and Twitter experience 155 million visitors per day. For horse professionals, Social Media has taken word of mouth marketing to a whole new level and since roughly 80% of your business is generated from (or directly influenced by) word of mouth, it is extremely important that you understand how to use it effectively. . . . More
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Popular Member Resources & Tools |
 Fast Track Your Success - Create a Winning Horse Business Plan and Equestrian Marketing Strategy in Four Simple Steps
Equestrian Professional's easy to use four step system is designed to help you get your horse business in top shape and on the fastest track for success. Whether you've been in the horse business for years or you are just starting out, this program will help you reach your goals far more quickly! A quick step by step approach that is unbelievably easy and extremely effective. The Shine Campaign is something you can do to improve the success of your business no matter how busy you are. . . . More
 The 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are sure to get a lot of use out of this book! PLUS The Ebook comes with an Equestrian Marketing Workbook which includes 2 easy to use Marketing Calendars and a Marketing Checklist. . . . More
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What's NOT Deductible - Tips for U.S. Horse Businesses
Carol Gordon, CPA
Last month, I discussed items that are deductible on your business tax return. This month, I'm going to mention some items that are not tax-deductible for your business. Let me just repeat one idea from last month -- In order for an expense to be deductible, it must be both ordinary and . . . More
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What Expenses Are Tax Deductible for a U.S. Horse Business?
Carol Gordon, CPA
With the close of 2009 and tax time right around the corner many equestrian professionals are getting their taxes together and trying to make the most out of any and all possible deductions here is a handy alphabetical list of . . . More
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Thinking "Green" with Apps for Horsepersons
No, not Appaloosas. iPhone "apps." Cheap (often absolutely free) and requiring no custom saddles, joint supplements, or weekly lessons, these apps--while not necessarily equine specific--can help you organize your horse life both at the barn and away from home. You'll maximize your efficiency and . . . More
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Save Time and Money! Get Your Horse Business Tax Documents Organized In Just A Few Easy Steps!
Carol Gordon, CPA
You need to get your records organized. But you open the file/shoebox/drawer and there is just so much there, in no particular order. That looks like a whole day's worth of work and there are horses to be ridden, lessons to be taught and stalls to be cleaned. So you put away your good intentions for another day. It doesn't have to be that way. Here's how to get organized for your 2009 tax return without spending lots of precious time sitting at your desk. . . . More
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March 2010
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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